Show Style Launch Party

Last week, as you can see, it was a busy one: on Wednesday I went with Sana to the vernissage in Oberkorn, while on Thursday night I attended the launch party of ShowStyle at Boos K’fe’.

I was really curious to understand the project behind the website ShowStyle, as I am always really interested to start-ups launched by young and open-minded entrepreneurs.
ShowStyle is a recently founded online fashion store that has been created by four young and cosmopolitan people.

There are few concepts behind ShowStyle, as fashion store online:
ShowStyle is authentic: they sell only great brands
ShowStyle is local: it is a fashion store online made by Luxembourgers for the Luxembourg
ShowStyle is single: you have one fashion store for everything (shoes, bags, women, men)
ShowStyle is open: they encourage creativity, young and new brands.

During the launch night at Boos’Kafe, I had the chance to chat about this project with Damien Olazabal, one of the founders and the Sales & Marketing Manager. As a fanatic of the shopping online, I was curious to understand what differentiates ShowStyle by other fashion store online – like Mytheresa, Net-a-Porter, Zalando.

Damien explained me that, as said above, ShowStyle is created specifically for the Luxembourg market – and for the frontaliers.
That means, for example, that the shipping fees are free to Luxembourg, – and, to me, this is already a great starting point, considering how much other fashion stores are charging for delivering to the Gran-Duchy.
Secondly, the store is promoting Luxembourg creativity, presenting mostly brands made in Luxembourg, France and Belgium. The objective is to ensure a superior quality of the products sold, but also their originality. We all know that the choice for shopping in Luxembourg is not huge – and it is not the first time I went out and meet someone with exactly my same high-street brand dress. ShowStyle sells brands present in Luxembourg exclusively through their website and this for sure will guarantee a creative, unconventional and imaginative choice of clothes.

I start to navigate through ShowShyle website as soon as home, and I found some great articles.
This is my personal top ten selection – and below some pictures of the party, kindly taken by ShowStyle team:

VANESSA AUGRIS Jupe Mini Bleue Ronds
CARAN Robe Carmen Noir & Fuschia
GARMEN Blouse “Dovekie” Gold
NEVERSON T-Shirt Fleur au Fusil Blanc Femme
FRENCH DISORDER Sweat Ecru Matriochka
ZOHARA Collants “Matrix Urban”
PROMIS Sweat Gris Sorry
NO COMMENT Paris T-Shirt Lego Dali
TWEN Pochette I-pad Mini Gris
BILLIE TANGO Escarpins Ronds Rouges
showstyle1showstyle5 showstyle2  showstyle01 showstyle02 showstyle03 showstyle04
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A wonderful present from Soufeel

You know, for me September is never an easy month. I see lots of bloggers around full of motivation and great check-lists, while, on my side, I am just a bit depressed.
The tan I took three weeks to obtain is fading out – thanks Luxembourg! -, I had already to pack my summer clothes and hubby was back at work today, so definitely less time to spend together.
In all these sad and grey settings, I had a great surprise when back at the office on Monday, a wonderful package waiting for me on my desk. If you follow me on Snapchat (corie.bratter), you had already a chance to see it, other case, I have downloaded the link for you here:

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When Soufeel‘s manager contacted me earlier during summer, I was a bit reticent to get in touch, as charms were not really my cup of tea. I decided anyway to give them a chance and to collaborate for this project. Soufeel is a pretty famous brand on the US market and they are trying now to develop also in the Old Continent.
Honestly, I was pleasantly surprised by the gift received.
– As you can see from the video I uploaded, the items where packed very carefully. There was an external envelop, a thick box and each and every charms is enfolded singularly. They give you also a sponsored bag together with the already cute box, so you can use the package as a gift.
– They have charms very different from those I am used to see in European shops. Have you seen my Starbucks cup and my Eifel Tower?
IMG_2361 IMG_2356 IMG_2355– For sure, I will not loose this bracelet after two weeks, as it happened to other similar products I used to have, as Soufeel‘s bracelet closing is massive and strong.
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– If you are worried about ordering online something you could not try before, please consider that Soufeel offers free shipping and 365-days return policy.
If this is not yet enough for ordering,  you can use my 5% discount voucher BLOG5, that will give you a further 5% off your order.

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